2016 Best Places to Work
The Brand Called YOU - How Your Personal Brand Impacts Your Organization's Brand
Presented By: Melinda Stallings, SHRM-SCP & CEO at Melinda Stallings International
An organization’s brand is inextricably linked to the employees who represent that organization. To note, individuals who have a strong self-brand are more likely to be more engaged, a better team player and more productive. In general, they are more confident, self-effacing and are supportive of others and their goals. How can a person develop their own brand, how does it impact their career and how can their brand support the organization’s brand for whom they work? These sessions will explore the dynamics of a “strong brand identity” personally and within the organization.
To highlight the importance of developing your own brand image.
- To illustrate the impact of a personal brand on an organization’s brand.
- To understand the essential elements of designing your brand.
- To assist participants in determining the key concepts and values of their personal brand.
Session I You Never Get a Second Chance to Make a First Impression
A look at the 6 key concepts associated with a personal brand and how they are incorporated into a congruent strategy for your organization’s brand. What are the important constructs that are associated with building your own strong brand image? How do they support engagement, camaraderie and productivity within the organization? How can you use these to your benefit regardless of the situation you are facing, personal or professional?
Session II Roll up Your Sleeves – Discover Who YOU Are – Beginning YOUR Brand Work
This session is all about the participant. Through individual and group experiences, participants will begin to conceptualize their personal brand personifications. Actionable items include a self-discovery in terms of personality type, core values and objective feedback from others. They will leave this session with more than just a framework for defining their brand, they will leave with a desire to finish their masterpiece.
Each session has been approved for one SHRM PDC and one HRCI general credit toward certification. Attend both sessions and you will receive two certification credits for SHRM and HRCI.
Seating is limited to 60 per session! Click here to register now.
GBRSHRM announces sponsorship of the Business Reports 3rd Annual Best Places to Work in Baton Rouge awards
Think your company is one of the best places to work in Baton Rouge?
Now is the time to register for inclusion on Business Report’s ranking of the 2016 Best Places to Work. There is no fee to participate in the awards program, for which registration will only be accepted through Friday, May 6th.
Companies on the list are known for recruiting and retaining the best and brightest in the workforce. Those that make the list will be highlighted in September in a special issue of Business Report and honored at a breakfast event. See last year’s honorees.
Selection and rankings for the Best Places to Work are determined by the independent national firm Best Companies Group. For-profit or nonprofit publicly or privately held entities with a facility in the nine-parish Capital Region and a minimum of 15 full or part-time employees working locally are eligible to participate. Contract employees are not included.
Companies that choose to participate are assessed on two factors. The first is a questionnaire about company policies and practices, demographics and benefits. The second is a survey of randomly selected employees at each firm who respond anonymously to 78 statements on a five-point agreement scale, as well as a handful of open-ended questions and demographic inquiries.
Best Companies Group analyzes and ranks participating firms on eight areas: leadership and planning; corporate culture and communications; role satisfaction; work environment; relationships with supervisors; training, development and resources; pay and benefits; and overall engagement.
Best Places to Work in Baton Rouge is presented by Business Report, the Greater Baton Rouge Society for Human Resource Management and Best Companies Group.