Skip to Page Content

Event Details

    Going Social - The Basics for HR Pros

    Date: August 15, 2013, 11:30am – 1:00pm
    Christine Assaf and Robin Schooling, SPHR
    NEW LOCATION! - Boudreaux's 2647 Government St., Baton Rouge, Louisiana 70806
    Free for Members (Fee for Guests)
    Event Type:
    Chapter Meeting
    iCal link
    Add to Calendar
    There’s power in going social for all of us whether that be in our roles as consumers, citizens, employees or business/HR professionals.  We know that our organizations, governments and news venues are using social to engage in relationships with customers and the public and it is at this intersection where the twoway relationships of social provide value.  It’s long overdue for HR professionals to understand the basics of social engagement and how the tools and technologies can be used to build meaningful relationships with people including our candidates, employees and each other!
    Since there are so many tools available, it can be a challenge to determine which ones to use so this session will focus on how today’s HR professionals are incorporating social media into the HR role.  This hands-on session will cover the basic functionality of several of the most popular channels including LinkedIn, Twitter, Google+ and Facebook.
    • The use of social media tools including how, why and for what purpose
    • Determining which channels will work best for you as an HR professional and your organization
    • Basic understanding of the terminology of social including Twitter 101!
    • Overview of tools to use as a professional and within your organization!
    The incorporation of social media provides opportunities for HR leaders to further organizational goals and strategies and attendees at this session will leave with ideas on how to innovate and lead initiatives within their HR Department and their organization in order to continue to propel themselves and the HR profession forward.    
    NOTE:  Attendees are encouraged to bring wifi enabled laptop or tablet in order to follow-along during the session!
    HRCI credit pending. 
    Sponsored by Ricky Blaton Insurance Agency


    Christine Assaf is an experienced HR Professional with a passion for Social Media. Blogging for over three years Christine started as her professional blog to talk about all these HR related – both from the manager and employee perspective. You will often find her on twitter exchanging HR wisdom from “in the HR Trenches.” In her spare time Christine enjoys helping job seekers with skills assessment, resume review, and mock interviews. She isalso an active participant in Baton Rouge’s Downtown Toastmasters and a frequent conference speaker. An HR Professional for the Gulf Coast Area Market at Waste Management, the Public Relations Director for GBR SHRM, and a LA SHRM Conference veteran, Christine’s wit and charm light up the “internet” with HR knowledge and snark.

    With 25 years of HR Management experience, Robin Schooling, SPHR, has worked in a variety of industries including gaming, health care, manufacturing and banking.  In 2013, after serving as VP Human Resources with the Louisiana Lottery Corporation for almost 7 years, Robin left corporate HR to open up Silver Zebras, LLC, a consultancy focusing on unique HR strategies that power people, strengthen talent capabilities and harness the power of connections.

    She’s a member of the Smartbrief on Workforce Advisory Board and served on the Boards of Directors for Geaux Veterans, and the Louisiana Business Leadership Network, which focuses on providing positive employment outcomes for people with disabilities.  Robin is a Past President of Greater Baton Rouge SHRM, a former board member with ASTD Baton Rouge, an active member of the Baton Rouge Social Media Association and she currently serves as Secretary/Treasurer and Communications Director for the Louisiana SHRM State Council.  In 2011, GBR SHRM awarded Robin its “HR Professional of the Year Award.”  

    She blogs at HRSchoolhouse and is a contributor to the blogs WomenofHR and SHRM’s We Know Next. You can follow her on twitter at @RobinSchooling where, on football weekends, you can read all her #whodat tweets.